SOFIA FLORESCA

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hi! i'm sofia.

I'm a graphic designer from San Francisco, California. I’m also an honors student pursuing a dual degree in design and data analytics at Syracuse University.

Let me tell you about a few of the cool things I've done so far.


I have…
– designed an animated billboard for EA Sports in collaboration with Spotify, featuring three of the world's biggest soccer stars, that went live on a high-traffic NYC intersection
(see: icons of football)
– designed a graphic for EA's Skate brand as an intern that won out over a senior designer's concept (see: skate)
– designed and published three magazines while serving as Design Director of a major on-campus magazine for three semesters (see: ugirl)
– designed an interactive mobile + web prototype for a group of foster homes in South Africa (see: vineyard houses)
– designed, edited, and published my first demo reel of motion design work (see: motion reel)
– designed three apparel drops for a student-run dance organization that I’m also a member of (see: danceworks)
– designed posters and billboards for a potentially OSCAR-nominated short film (see: her fight, his name)
– designed an entire brand start to finish (see: loom)
– designed a custom typeface from scratch (see: mosaic)
– designed an entire brand for my dad's 60th birthday party, including a website, drink menus, merch, and a video recap (see: renat60)
– designed my custom portfolio in figma and framer (see: the page you are looking at right now)

some of my other talents include:


– skiing black diamonds (west coast black diamonds) (just saying)

– solving the NYT crossword puzzle daily with impressive speed

– altering my clothes right before I’m going to wear them

– telling people what to do (politely and constructively)

– dancing (sometimes on stage, like for a performance, sometimes in my bedroom, like a teenage girl in an 80s movie)

– naming that song (seriously, try me)

anddddd here’s

my resume:

(if you really need to hear more)

anddddd here’s

my resume:

(if you really need to hear more)

download

EDUCATION


S.I. Newhouse School of Public Communications,

School of Information Studies; Syracuse University — May 2027

­B.S. Visual Communications (Design) & Applied Data Analytics

­Renee Crown University Honors Program, ­Newhouse Leadership Scholarship, Invest in Success Scholarship

­Dean’s List All Semesters

EXPERIENCE

Brand Design Intern, Electronic Arts
Redwood City, CA         May 2026 – August 2026

Designed all original launch creative, including social graphics and a billboard, for the “Icons of Football” podcast featuring David Beckham, Zlatan Ibrahimović, and Zinedine Zidane, an EA Sports x Spotify collaboration; podcast has surpassed 779K YouTube views.

Partnered with a senior designer through multiple rounds of social concepts for brand executives after an approval issue forced a last-minute campaign redesign; designed and delivered the final billboard that went live on a high-traffic NYC intersection.

Delivered original concepts for EA’s Skate brand at the invitation of its creative director, concepts selected over senior designer submissions for final production.

Created an eight-slide Instagram Carousel with unusual license to depart from standard brand guidelines, independently designing the content with regular check-ins and final approval from my creative director.


Design Director, University Girl Magazine
Syracuse, NY         August 2024 – December 2025

Led a team of 15+ designers each semester over a year and a half, providing hands-on guidance and short tutorials on tools like Adobe InDesign and Photoshop.

Delivered three magazine issues, setting the creative direction for the entire publication, personally designing all front-of-book content and making final calls on every design element.

Guided designers through a structured four-draft feedback process, aligning individual creative visions with the magazine’s theme while maintaining a consistent editorial voice.

Streamlined production by managing timelines, coordinating with editors, and building organizational systems (schedules, templates, presentations) that improved team-wide efficiency.


Apparel Chair, SU Danceworks
Syracuse, NY         April 2024 – April 2025

Ideated, designed and distributed three multi-item merchandise drops for a 100+ member organization, achieving a 55% member purchase rate in org-wide drops.

Balanced competing creative visions from executive board members to consistently deliver standout, trendy merchandise that resonated with a diverse membership base.

SKILLS

Adobe Illustrator, Photoshop, InDesign, After Effects, Figma, Framer Glyphs Mini, Canva

Microsoft Word, Excel & Powerpoint, Google Docs, Sheets & Slides

HTML, CSS, Python, R, Java, & Microsoft SQL Server

Instagram, TikTok, X, Facebook

Conversational Spanish

SOFIA FLORESCA

2025© Sofia Floresca

sofiafloresca12@gmail.com

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SOFIA

FLORESCA