VIBRANT VISUALS, SUCCESSFUL SOLUTIONS SAN FRANCISCO, CA | SYRACUSE, NY

SOFIA FLORESCA

hi! i'm sofia.

I'm a graphic designer from San Francisco, California (in case you haven't gathered that yet). I’m also an honors student pursuing a dual degree in design and data analytics at Syracuse University.

Let me tell you about a few of the cool things I've done so far.


I have…
– designed and published two magazines while serving as Design Director of a major on-campus magazine for two (almost three) semesters (see: ugirl)
– designed three apparel drops for a student-run dance organization that I’m also a member of (see: danceworks)
– designed posters and billboards for a potentially OSCAR-nominated short film (see: her fight, his name)
– designed an entire brand start to finish (see: loom)
– designed a custom typeface (see: mosaic)
– designed my custom portfolio in figma and framer (see: the page you are looking at right now)
– designed an entire brand for my dad's 60th birthday party, including a website, drink menus, merch, and a video recap (see: renat60)
– cleaned, sorted, scraped, and created more databases than you can imagine.

some of my other talents include:


– skiing black diamonds (west coast black diamonds) (just saying)

– solving the NYT crossword puzzle daily with impressive speed

– altering my clothes right before I’m going to wear them

– telling people what to do (politely and constructively)

– dancing (sometimes on stage, like for a performance, sometimes in my bedroom, like a teenage girl in an 80s movie)

– naming that song (seriously, try me)

anddddd here’s

my resume:

(if you really need to hear more)

anddddd here’s

my resume:

(if you really need to hear more)

EDUCATION


S.I. Newhouse School of Public Communications,

School of Information Studies; Syracuse University — May 2027

­B.S. Visual Communications (Design) & Applied Data Analytics

­Renee Crown University Honors Program, ­Newhouse Leadership Scholarship, Invest in Success Scholarship

­Dean’s List All Semesters

EXPERIENCE

Design Director, University Girl Magazine
Syracuse, NY August 2024 – Present

– Lead a team of 10+ designers each semester, offering instruction on fundamental design tools such as Adobe InDesign and Photoshop

– Dictate the creative direction of the magazine, design all front-of-book content and make final decisions on all design elements

– Provide constructive feedback through a four-draft process and collaborate with designers to align individual creative vision with the magazine’s theme

– Manage production timelines, coordinate with editors, and create organizational tools (schedules, templates, presentations) to streamline workflow and improve team efficiency

Apparel Chair, SU Danceworks
Syracuse, NY April 2024 – April 2025

– Ideated, designed and distributed three unique merch drops with three articles of clothing each for an organization of over 100 people
– Collaborated with executive board members, managing differing opinions to find effective solutions through compromise and understanding

Brand Designer, Loom Fabric Box
Syracuse, NY       March – May 2024

– Created the Loom brand start to finish, applying design thinking principles to build a cohesive identity including logo variations, brand guidelines, packaging systems with mockups, advertising and social campaigns, and merchandise

– Designed an interactive mobile app prototype in Figma, focusing on user flow, accessibility, brand identity

Adventure Guide, Adventures in Writing Camp
Burlingame, CA         June – July 2024

– Guided groups of 20-30 elementary and middle school aged students in games, lessons and activities related to creative writing

– Resolved student conflicts, assisted teachers with classroom management, fostered an open environment

SKILLS

Adobe Illustrator, Photoshop, InDesign, After Effects, Figma, Framer Glyphs Mini, Canva

Microsoft Word, Excel & Powerpoint, Google Docs, Sheets & Slides

HTML, CSS, Python, R, Java, & Microsoft SQL Server

Instagram, TikTok, X, Facebook

Conversational Spanish

SOFIA

FLORESCA