VIBRANT VISUALS, SUCCESSFUL SOLUTIONS SAN FRANCISCO, CA | SYRACUSE, NY

SOFIA FLORESCA

hi! i'm sofia.

I'm a graphic designer from San Francisco, California (in case you haven't gathered that yet). I’m also an honors student pursuing a dual degree in design and data analytics at Syracuse University.

Let me tell you about a few of the cool things I've done so far.


I have…
– designed and published two magazines while serving as Design Director of a major on-campus magazine for two (almost three) semesters (see: ugirl)
– designed three apparel drops for a student-run dance organization that I’m also a member of (see: danceworks)
– designed posters and billboards for a potentially OSCAR-nominated short film (see: her fight, his name)
– designed an entire brand start to finish (see: loom)
– designed a custom typeface (see: mosaic)
– designed my custom portfolio in figma and framer (see: the page you are looking at right now)
– designed an entire brand for my dad's 60th birthday party, including a website, drink menus, merch, and a video recap (see: renat60)
– cleaned, sorted, scraped, and created more databases than you can imagine.

some of my other talents include:


– skiing black diamonds (west coast black diamonds) (just saying)

– solving the NYT crossword puzzle daily with impressive speed

– altering my clothes right before I’m going to wear them

– telling people what to do (politely and constructively)

– dancing (sometimes on stage, like for a performance, sometimes in my bedroom, like a teenage girl in an 80s movie)

– naming that song (seriously, try me)

anddddd here’s

my resume:

(if you really need to hear more)

EDUCATION


S.I. Newhouse School of Public Communications, School of Information Studies; Syracuse University— May 2027
Bachelor of Science: Applied Data Analytics
& Visual Communications (Design)
Renee Crown University Honors Program
Dean’s List All Semesters
Newhouse Leadership Scholar, Invest in Success Scholar


EXPERIENCE

Design Director — University Girl Magazine
AUGUST 2024 – PRESENT  SYRACUSE, NY
Lead a team of designers through a four-draft process, providing
specific, constructive critiques and 1-on-1 guidance
on fundamental design tools
Manage print deadlines and communicate with editors
Create schedules, presentations and templates for designers

Apparel Chair — SU Danceworks
APRIL 2024 – APRIL 2025    SYRACUSE, NY
Brainstormed, designed and distributed three unique merch drops,
each including at least three articles of clothing
Collaborated with executive board members, managing differing
opinions and finding effective solutions through compromise
and understanding

Data Analyst — Programming for Data Analytics Course
FALL 2024                  SYRACUSE, NY
Scraped, cleaned, filtered and organized data from IMDb to create 
a usable dataset of over 15,000 movies
Designed a streamlit user interface, allowing users to filter through
a pandas dataframe to discover top-rated movies by year,
genre and length

Adventure Guide — Adventures in Writing Camp
JUNE 2024 – JULY 2024     HILLSBOROUGH, CA
Led groups of 20-30 elementary and middle school aged students
in games, lessons and activities related to creative writing
Resolved student conflicts, assisted teachers with classroom
management and fostered a judgement-free environment


SKILLS

Adobe Illustrator, Photoshop, InDesign, Figma & Glyphs Mini
Python, Java, HTML, CSS, JavaScript & Microsoft SQL Server
Microsoft Word, Excel & Powerpoint, Google Docs, Sheets & Slides
Instagram, TikTok, X, Facebook
Conversational Spanish

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