This was my first time designing an entire brand from scratch. I did market research to come up with a unique idea. I created the brand name, vision, mission, and tone. I designed multiple logos and outlined proper usage, colors and sizing. I chose brand colors and typefaces and wrote up brand guidelines. I created custom patterns that I mocked-up on fabric. I designed four different packaging variations, business cards, merchandise, advertisements, and a social media launch. I designed an interactive app prototype in Figma.

Start to finish, this brand is me, and is possibly the best example in this portfolio of the breadth of work I can do. From simple logos to patterns to ads and app interfaces, I have taken all the steps toward building a brand, besides making any physical products, of course.