VIBRANT VISUALS, SUCCESSFUL SOLUTIONS SAN FRANCISCO, CA | SYRACUSE, NY

SOFIA FLORESCA

RENAT60: EVENT BRANDING

RENAT60: BRANDING MY

DAD'S BIRTHDAY PARTY

SUMMER 2025 ROLE: DESIGNER

SUMMER 2025 ROLE: DESIGNER

I was hired to create a brand system and a variety of materials for a 60th birthday party. I started with the brand guidelines, choosing colors and typefaces and designing logo variations. Once I had the brand design outlined, I designed a website for guests to get information about the event and RSVP, tshirts to give out at the party, a cocktail menu, a slideshow of photos, and a logo for the photobooth. After the party, I created a video/photo montage with footage from the party and a book of photos that we had printed for family members.


This was a great opportunity to work with a real client on a really unique project. I loved being able to use texture and fun colors to really bring the event to life and create a cohesive set of materials for the party.


go to the website here (also embedded below)

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