









BUBBLEGUM
BRAND IDENTITY
THE LOOM BRAND
VISION
bringing back vibrant maximalism
one pattern at a time
TONE
loom is bold. it’s colorful.
it’s extravagant and over the top. everything we do, we do with passion.
MISSION
we aim to bring high-quality, unique and colorful fabrics right to your doorstep, inspiring creatives young and old to design vibrant, one-of-a-kind pieces.
primary logo type
secondary logo mark
THE LOGO
loom has two logos and one is derived from the other.
the logos combine the classic dress-form shape with delicate hand-drawn script.
TURKS
AMBER
#cbff8c
C37 M0 Y80 K0
R203 G255 B140
Pantone 374
LIME
BRAND COLORS
#f3f9e3
C4 M0 Y12 K0
R243 G249 B227 Pantone 7485
LINEN
a fabric subscription box tailor-made to provide creatives the inspiration they need to build vibrant, unique pieces right at home.











branding


a fabric subscription box tailor-made to provide creatives the inspiration they need to build vibrant, unique pieces right at home.
BRAND IDENTITY
THE LOOM BRAND
VISION
bringing back vibrant maximalism one pattern at a time
TONE
loom is bold. it’s colorful. it’s extravagant and over the top. everything we do, we do with passion.
MISSION
we aim to bring high-quality, unique and colorful fabrics right to your doorstep, inspiring creatives young and old to design vibrant, one-of-a-kind pieces.


BRAND COLORS
PACKAGING
BUBBLEGUM
AMBER
#cbff8c
C37 M0 Y80 K0
R203 G255 B140
Pantone 374
LIME
TURKS
#f3f9e3
C4 M0 Y12 K0
R243 G249 B227 Pantone 7485
LINEN

























