The task was to create a graphic for the EA Skate brand to advertise their Season 5 Premium Pass, featuring new elements of the game while also capturing the woodsy, summer camp feel that the season is based around. Inspired by the aesthetic popular in skate culture (edgy, vibrant, heavily treated images), I built this design to feel like a poster you might find at a skate park. My goal was to feature the game art enough for viewers to understand what was being advertised and get excited about new features, while mainting the vibrance and edge reminiscent of real world skate culture.

Coming into this brand cold, with little knowledge of its history and audience, I did my research, diving into what the brand has looked like in the past, and listening to where they want to take it. I found inspiration in old skating and outdoorsy magazines, posters, and adverisemenrts— which inspired the color palette and layout of this design. I was very excited to have my design chosen for the final solution.