VIBRANT VISUALS, SUCCESSFUL SOLUTIONS SAN FRANCISCO, CA | SYRACUSE, NY

SOFIA FLORESCA

A HISTORY OF UPPERCASE AND LOWERCASE LETTERS

FALL 2024 ROLES: RESEARCHER, DESIGNER, COPYWRITER, EDITOR

I created this poster to highlight the fascinating history of lower case letters and their upper case origins. To emphasize this transition and the lasting similarities between the two cases, I wanted the letters to blend into each other. I used a transitional serif for the large letters to further this derivative idea, as well as a sans-serif for the “today” section to highlight its modern usage. Similarly, the colors are hues of the three primary colors, continuing the themes of transition and the way elements derive from eachother.

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