Laca is a beautiful typeface created by Joana Correia of the Nova Type Foundry. Correia and her foundry are both heavily influenced by their Portuguese roots and I wanted to honor that with my design. I used colors from the Portuguese flag and other symbols, shapes inspired by iconic Portuguese tiles, and some Portuguese words to create this 24 page booklet. I wanted this design to be big and bold, filled with color and contrast. Are you sensing a pattern in my work?

The biggest challenge in this project was creating continuity and consistency between the pages while also ensuring each page was something new and different. I wanted to heavily feature the typeface’s “contextual alternates” and unique style, as well as include fun facts about Portugal including some of its most famous cities and helpful phrases to know.